Pictured - Elundini LM Portfolio Head for Planning and Economic Development, Cllr Nolwazi Mditshana
Elundini
Joe Gqabi District Municipality (JGDM) is reviewing its district tourism brand, Eastern Cape Highlands, to ensure it better reflects the district’s identity and tourism potential.The review was driven through the Tlokoeng Flea Market held on 30 September 2026, in partnership with Elundini Local Municipality.
The event was hosted by JGDM’s Planning and Development Department through its Local Economic Development (LED) Unit as part of Heritage Month celebrations.This follows a resolution taken at the District Tourism Conference held in Nqanqarhu in February 2026, where stakeholders identified the need to refresh the brand.
Tourism stakeholders, community members and other role players shared their views on what the new brand should represent, focusing on the district’s natural landscapes, cultural heritage, historical significance, local products and unique visitor experiences.
Speaking at the event, JGDM LED Acting Manager Ayanda Keka said tourism has the potential to be a powerful driver of local economic development.Elundini Local Municipality Portfolio Head for Planning and Economic Development, Cllr Nolwazi Mditshana, said meaningful stakeholder participation is essential to ensure the reviewed brand accurately represents the district.
Elundini Acting LED Manager Lwandile Dube emphasized the importance of collaboration, saying working together will position Joe Gqabi as a destination that offers unique experiences while supporting local economic growth and sustainable livelihoods.
