{"id":653,"date":"2025-10-15T19:16:52","date_gmt":"2025-10-15T19:16:52","guid":{"rendered":"https:\/\/ecmessenger.co.za\/?p=653"},"modified":"2025-10-15T19:18:17","modified_gmt":"2025-10-15T19:18:17","slug":"safa-and-le-coq-sportif-conclude-five-year-partnership","status":"publish","type":"post","link":"https:\/\/ecmessenger.co.za\/index.php\/2025\/10\/15\/safa-and-le-coq-sportif-conclude-five-year-partnership\/","title":{"rendered":"SAFA and Le Coq Sportif conclude five-year Partnership"},"content":{"rendered":"

The South African Football Association (SAFA) and renowned French sportswear brand Le Coq Sportif have announced the conclusion of their five-year partnership, set to officially end in December 2025.<\/p>\n

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Launched just prior to the global pandemic, the collaboration has been defined by landmark achievements and powerful moments in South African football. Together, SAFA and Le Coq Sportif celebrated Banyana Banyana\u2019s historic victory at the 2022 CAF Women\u2019s Africa Cup of Nations and their qualification for the 2023 FIFA Women\u2019s World Cup in Australia and New Zealand. A standout initiative during this period was the launch of a special-edition black kit aimed at raising awareness of gender-based violence, and it was worn Banyana Banyana\u00ae as they made history by reaching the Round of 16 at a FIFA tournament for the first time.<\/p>\n

The partnership also championed fan engagement and creativity through the \u201cDesigned By You\u201d competition, which saw South African designer Lwazi Cedrick Ngcungama win the opportunity to design the national team jersey. This first-of-its-kind initiative reflected South Africa\u2019s values of inclusion, empowerment, and collaboration.<\/p>\n

Another iconic moment came with the unveiling of the silver \u201cIvory\u201d kit, worn by Bafana Bafana\u00ae during their bronze-medal campaign at the 2024 Africa Cup of Nations in C\u00f4te d\u2019Ivoire. The kit symbolized innovation and a bold departure from traditional national colours. Additionally, the pink kit worn by Banyana Banyana\u00ae in their high-profile match against England supported the Pink Drive campaign, raising awareness for breast cancer and showcasing football\u2019s potential to drive social change.<\/p>\n

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\u201cOur relationship started with many challenges but inspired a lot of on-field success for all our national teams, specifically our senior teams, Bafana Bafana and Banyana Banyana. We want to thank Le Coq Sportif for the partnership and we wish them well in their future endeavours,\u201d said SAFA CEO Lydia Monyepao.<\/p>\n

Ernst van den Berg, Director of Le Coq Sportif South Africa, added: \u201cWe are proud of the role we played in supporting South African football during this period and the memories we created together. From ground-breaking kit designs to shared historic achievements, it has been a privilege to stand alongside SAFA and the players who inspire the nation.\u201d<\/p>\n

As the partnership draws to a close, both SAFA and Le Coq Sportif reflect on a legacy of innovation, unity, and impact, on and off the pitch.<\/p>\n<\/div>\n

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The South African Football Association (SAFA) and renowned French sportswear brand Le Coq Sportif have<\/p>\n","protected":false},"author":1,"featured_media":655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"_links":{"self":[{"href":"https:\/\/ecmessenger.co.za\/index.php\/wp-json\/wp\/v2\/posts\/653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecmessenger.co.za\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecmessenger.co.za\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecmessenger.co.za\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ecmessenger.co.za\/index.php\/wp-json\/wp\/v2\/comments?post=653"}],"version-history":[{"count":2,"href":"https:\/\/ecmessenger.co.za\/index.php\/wp-json\/wp\/v2\/posts\/653\/revisions"}],"predecessor-version":[{"id":656,"href":"https:\/\/ecmessenger.co.za\/index.php\/wp-json\/wp\/v2\/posts\/653\/revisions\/656"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecmessenger.co.za\/index.php\/wp-json\/wp\/v2\/media\/655"}],"wp:attachment":[{"href":"https:\/\/ecmessenger.co.za\/index.php\/wp-json\/wp\/v2\/media?parent=653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecmessenger.co.za\/index.php\/wp-json\/wp\/v2\/categories?post=653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecmessenger.co.za\/index.php\/wp-json\/wp\/v2\/tags?post=653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}